Sunrise Guitars has moved to its new home at 2781 North College Ave. in Fayetteville, Arkansas. The location is the former Subaru and Honda dealership owned by the Nelms family. It has been transformed to be a first class regional destination for music lovers.
Miller Boskus Lack Architects, P.A. designed the extensive remodel. The new facilities include 8,500 square feet of retail space including a temperature/humidity controlled storage room for sensitive instruments, 6 private lesson rooms, repair area, and a media room. An additional 3,000 square foot performance venue will seat up to 130 guests and will includes a spacious reception area and restrooms. This area will be operated separately and will be known as “Sunrise Stage.”
This renovation has been in the planning/design phase since 2014 when Don Nelms along with partners David Nelms and Roy Shorter purchased Ben Jack’s – the region’s oldest music store. The North College Avenue location has a special meaning for the Nelms Family. Originally an Edsel dealership in 1959 when College Avenue was just a 2-lane highway, Don Nelms occupied the building in 1971 and established the House of Honda motorcycles. Over the years, Nelms added 230 feet of frontage to house a variety of auto dealerships including Chrysler, BMW, Honda, Acura, and finally Subaru. “It is especially rewarding to remodel and repurpose this prime location for Sunrise Guitars. It’s now a comfortable home for those interested in experiencing the joy of music,” says Nelms. “A place with a hometown feel and a devotion to quality. We believe this business will be a real asset to Fayetteville and all of Northwest Arkansas.”
Sunrise Guitars carries an impressive inventory with brands like Martin, Taylor, Yamaha, Cordoba, Gibson, G&L, Eastman, and more. Acoustic and electric guitars, ukuleles, mandolins, banjos, and basses are just some of the instruments available at the new location. “We are very proud that we are able to offer these iconic brands to the people of Northwest Arkansas,” says General Manager Tim Nelson.
The Fayetteville Chamber Ribbon Cutting Ceremony is scheduled for September 12th at 2pm, and Mayor Lioneld Jordan will be on hand to commemorate the occasion. Grand Opening festivities run from September 12th through the 17th, with representatives from Taylor, Yamaha, Cordoba, G&L, Eastman, Roland, and Orange Amplification on site for Q&A and product demos. The Taylor Guitars Road Show will be making a stop on September 15th for an evening of guitar talk and demos with the Taylor factory staff and guitar makers from El Cajon, California.